A Business Partner Without the Equity.
Director-level strategic support on retainer. Regular sessions, direct access, deep involvement in your business.
For business owners who've moved past the startup phase but hit a growth ceiling. You need someone in your corner who's been there — without giving up equity.
Book a discovery callRegular Strategy Sessions
Monthly focused sessions tackling your top challenges, setting measurable targets and clear action steps.
Direct Access
Personal availability for quick guidance, decision validation, and course corrections between formal meetings.
Deep Business Knowledge
Rapid immersion in your financials, operations, and team for tailored, actionable recommendations.
Real Accountability
Active oversight ensuring plans translate into measurable results. Not just advice — follow-through.
Strategic Advisor or NED — Same Expertise, Your Terms
This engagement operates at NED level. You get director-grade strategic input — the thinking, the challenge, the accountability — without the formality of a board appointment.
If you need formal NED arrangements, we can structure that. But I recommend starting with 3 months as Strategic Advisor first — it's a no-risk way to work together.
What's the difference?
Strategic Advisor
- Flexible, month-to-month engagement
- No board formality required
- Direct access on your schedule
- Easy to start, easy to adjust
NED
- Formal board appointment
- Structured board meetings
- Governance and fiduciary role
- Companies House registration
Same person. Same expertise. Same results. The difference is structure, not substance.
This Is Right For You If
- Revenue exceeds £250k with proven business model
- You've hit a growth ceiling and can't see the breakthrough
- You're making decisions alone and need experienced counsel
- You prefer honest feedback over agreement
- You're ready for serious commitment and implementation
- You want ongoing support, not one-time advice
This Isn't For You If
- You're pre-revenue or still finding product-market fit
- You want someone to execute tasks, not guide strategy
- You're looking for motivational cheerleading
- You get defensive when challenged
- You want a quick fix, not sustained growth
- You're not willing to invest properly in growth
How It Works
Discovery Call
We talk for 20 minutes. I learn about your business, your challenges, your goals. We both decide if there's a fit.
Deep Dive
If we proceed, I spend time understanding your business deeply. Financials, operations, team, customers. No surface-level advice.
Strategic Framework
We establish your key priorities, measurable targets, and a framework for our ongoing work together.
Ongoing Partnership
Regular sessions, direct access between meetings, continuous refinement. Real partnership, real results.
What We'll Need From You
Before we start, you'll complete a short onboarding questionnaire. Here's a preview of what we'll ask — no surprises.
- 01What's your current annual revenue?
- 02What's your team size and structure?
- 03What's the single biggest challenge in your business right now?
- 04What does success look like in 12 months?
- 05What have you already tried that hasn't worked?
- 06How much time do you spend ON the business vs IN it each week?
- 07What's your biggest distraction or time drain?
- 08Are you open to honest, sometimes uncomfortable, feedback?
Don't overthink it. Quick, honest answers work best. This gives us a head start so we hit the ground running.
What Others Say
We had so many bottlenecks and issues I didn't even realise were issues until I met Bertie and the NotLuck team. They've revolutionised my business. If you run any kind of business, I would 100% recommend just having a conversation with Bertie, I can guarantee he'll figure out a way to make your life easier!
I have had the pleasure of working as a Non-Exec Director with Bertie on an early stage business. I would describe Bertie as someone who is very pragmatic and results oriented, and also very experienced with startups and all of the challenges and opportunities they can bring. He brings a lot of value to the table, is always fun to work with, and I would happily recommend him whether you are looking for a mentor or a Board Advisor / NED.
A natural leader who's equally good with people and numbers. Appreciates both the details and the big picture. That's a rare combination and it makes him an exceptional person to have in your corner.
What Happens After You Buy
Pay & Onboard
Complete payment and the onboarding questionnaire. Takes about 5 minutes.
Deep Dive Call
90-minute initial session where I learn your business inside out.
Strategic Framework
I build your priority map, targets, and action plan.
Monthly Cadence
Regular strategy sessions plus direct access between them.
Quarterly Review
Formal check on progress, adjust direction, celebrate wins.
Commitment
Minimum three-month engagement with no lock-in beyond that. Continuation depends on mutual value delivery — if it's not working for either of us, we part ways.
Potential for deeper involvement (equity or advisory arrangements) discussed only after the relationship establishes value.
Ready to get serious?
Book a discovery call. We'll figure out if there's a fit — and I'll tell you honestly if there isn't.