"The Catalyst"

Founders who took the leap because of Bertie.

Bertie gave us incredibly useful advice in the very early stages of Class-ify. In fact, he was actually the catalyst in me leaving my old job to go full time on my venture, which I will always be super grateful for. He definitely brings an element of fun to the conversation too, which is so different than your classic advisor. I'd highly recommend working with Bertie, he's a big part of where we are now!
DS
Daniel Stott 2x Founder, Business Growth Expert January 2022
It's been a pleasure working with Bertie on my Startup. The great thing about Bertie is that no idea is too big - he'll encourage you to roam free whilst providing you with a roadmap on how to turn the idea into a business. I would encourage anyone who needs a mentor in business to consider Bertie.
DH
Daniel Hadden Founder, Lucky Inc July 2020
Bertie is a great business coach and mentor! Always optimistic and motivated. I'm enjoying working on transforming my distractions (trust me I have loads) in to achievements!!
AP
Alexandra Perry Founder H.E.R Bodywear, Start-Up Businesswoman of the Year 2025 October 2023

"The No-BS Mentor"

Honest, direct, and always challenging you to be better.

This is a guy who genuinely gives a crap about you and your success, both in business, and personally. The direction that came from my time with Bertie was somewhat of a god send. For a while I've felt a little overwhelmed in business, not really knowing what my true focus should be. Bertie has given me the kick up the arse, ideas, and clarity I so needed.
GW
Gemma Wilks Founder, The People Photographer December 2023
I love Bertie's no BS approach to Business and how he challenges me to JFDI, learn and move on. I have definitely grown in confidence since working with Bertie and thanks to him, I have trialled and implemented many new ideas in my business. If you want to learn from someone who tells you straight and has a wealth of knowledge and REAL LIFE experience, Bertie is THE man!
LP
Leisa Pickles Ex Mars, Founder Find Me the Leads July 2021
There's plenty of consultants / coaches / mentors out there peddling the same basic guidance and unwilling to challenge their clients. I found Bertie not only came up with some genuinely different and useful perspectives on doing things (both strategic and down in the detail) and didn't shirk from pointing out areas that needed to be improved or changed, even if it contradicted our own views. Someone to be honest about what needs fixing and creative about how to fix it.
RC
Ross Cox Co-founder, Dispace December 2019
The points Bertie takes us through are very relevant, cutting the crap out of your day to day and focussing in on the KPI metrics which matter. Oh and we have a good laugh whilst learning!
AM
Andy Middleton Print & Signage Expert July 2021

"The Real Deal"

Proven experience, not just theory.

Bertie is one of a rare breed - a business coach that has actually built, run and sold a very successful business. His energy is infectious and he's very generous with his knowledge. Pushed, I'd say his best attribute is that he actually cares about you succeeding.
AH
Amir Harvey Bazrafshan Messaging Consultant & Copywriter February 2020
I have had the pleasure of working as a Non-Exec Director with Bertie on an early stage business. I would describe Bertie as someone who is very pragmatic and results oriented, and also very experienced with startups and all of the challenges and opportunities they can bring. He brings a lot of value to the table, is always fun to work with, and I would happily recommend him whether you are looking for a mentor or a Board Advisor / NED.
CG
Clint Greaves CEO/CFO/NED/Angel Investor August 2021
Bertie's personal experience in starting and growing a successful business shine through during his coaching strategy sessions. He quickly got to grips with my business and what my goals were, from there he was able to offer me practical advice and support, as well as being a great soundboard. Bertie is always friendly and approachable, can't recommend him enough.
KJ
Katie Johnson Marketing Strategy Consultant & Coach July 2020

"The Support System"

Genuine care, going out of his way to help.

We had so many bottlenecks and issues I didn't even realise were issues until I met Bertie and the NotLuck team. They've revolutionised my business with the CRM and automation they've created for us. We've now got more time to focus on growing the business instead of mundane admin tasks. If you run any kind of business, I would 100% recommend just having a conversation with Bertie, I can guarantee he'll figure out a way to make your life easier!
CC
Christopher Challoner Managing Director, C J Challoner Cleaning February 2026
Bertie has been such a huge help to me as a mentor in his group and also just making sure I'm ok when I've had a few wobbles. He's a great energy to be around, won't allow any wallowing on the tough days and delivers really useful, actionable stuff for small business owners to push forward and Get Sh*t Done.
MF
Misch Fretwell CRM and Email Marketing July 2021
I have been working with Bertie for a few months now as a business mentor and N.E.D. Bertie's expertise and experience are invaluable to our early stage team and his style of mentorship is great, he is very easy to work with and adds real value in a constructive and meaningful way. I would highly recommend to anyone looking for an N.E.D or mentor.
GM
Gavin Miller Director, Forge Care January 2020

More Recommendations

From colleagues, clients, and collaborators.

A natural leader who's equally good with people and numbers. Appreciates both the details and the big picture. That's a rare combination and it makes him an exceptional person to have in your corner.
ML
Matt Lerner Founder SYSTM, Ex PayPal, 500 Startups VC November 2016
He took time to understand my work and provided me with really useful advice about how to develop my business. He's knowledgeable, enthusiastic and very personable. I would highly recommend him.
PL
Paul Laker Change Management Communications Consultant March 2020
Bertie really helped focus me and focus on the actual issues that mattered within my business. I feel that by following his advice I am more confident with my business strategy and that I am able to make better progress based on his advice.
JS
Jake Street Lecturer, Nottingham Trent University February 2020
Working with Bertie helped me see the wood for the trees. His ability to cut through complexity and get to the core of what matters is remarkable. He helped me identify what I needed to focus on and gave me the tools to get there.
JM
Josh Mudway Blockchain Consultant, Co-Founder October 2019
Bertie helped me at a critical stage of my business. His experience of building and selling a company meant he understood exactly what I was going through. Not theory — real, lived experience that made his advice genuinely valuable.
GF
George Fairhall Founder & CEO, wac November 2019
Bertie is perceptive, engaging and passionate about what he does, and about what YOU do. His ideas and support have been invaluable for advancing my business.
PB
Patrick Brownlee-Smith Marketing & AI December 2019
Bertie has a unique perspective shaped by actually building and selling businesses. That's not something you can learn from a course. His mentoring is grounded in reality and that makes all the difference.
CB
Charles Burns Luxury Watch Expert November 2019
Bertie's ability to look at a problem from multiple angles and then give you a clear path forward is exceptional. He helped me navigate some really tricky decisions with confidence.
TP
Trent Peek Co-Founder, eCom Fulfilment November 2019

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