A Business Partner Without the Equity.
Ongoing, director-level strategic support for business owners who are past the startup phase but can't see how to break through the ceiling they've hit.
What This Actually Is
Most business owners at a certain level have the same problem: they've got no one to talk to who actually gets it. Spouses try but don't understand the specifics.
As your Strategic Advisor, I work alongside you on an ongoing basis. Not as an employee. Not as a consultant who drops in once a quarter. As someone genuinely invested in your business.
I've built and sold a company to Just Eat, run agencies, and worked across many stages of growth. When you need a steer, you'll get experienced, practical input—not theory.
What's Included
Strategy Sessions
We hold focused strategy sessions to tackle your top problems, set measurable targets and clear next steps monthly.
Direct Access
You'll have my number for quick steers and sanity checks, timely opinions before decisions, and course corrections.
Business Knowledge
I learn your numbers, team, and operations fast so my input is specific actionable and tuned to your unique levers.
Real Accountability
I call out avoidance, keep you honest on priorities, and ensure plans turn into measurable results that move the business forward.
Strategic Direction
We focus on positioning, hiring, operations and marketing so you have a coherent plan to scale with fewer costly experiments.
Outside Perspective
A fresh external viewpoint that cuts through internal noise, reveals obvious fixes and prevents you repeating common founder mistakes.
Who It's For
This Is For You If:
- You're doing £250k+ and have proven the model works
- You're stuck at a ceiling and can't see how to break through
- You're making decisions alone and want someone in your corner
- You want honest input, not people telling you what you want to hear
- You're ready to do the work, you just need direction
- You want ongoing support, not a one-off fix
This Isn't For You If:
- You're pre-revenue or still figuring out product-market fit
- You want someone to do the work for you
- You're looking for motivational cheerleading
- You get defensive when challenged
- You want quick fixes, not long-term thinking
- You're not willing to invest properly in growth
How It Works
1 — We Talk
A call to check fit — I ask about your business, challenges, and what you want to achieve.
2 — Deep Dive
We start with a thorough review of numbers, operations, team and strategy to find leverage points.
3 — Ongoing Support
Regular sessions, direct access between meetings, and continuous involvement in critical decisions.
4 — Real Results
We measure progress, adjust strategy, and keep moving toward tangible business outcomes.
Investment
£2,750
+ VAT per month
The minimum commitment is three months. That's enough time to properly understand your business, make real progress, and see whether this relationship is working for both of us.
There's no lock-in beyond that. We continue for as long as it's delivering value.
If things go well, deeper involvement (equity or advisory shares) can be discussed — not the starting point, but not off the table.
Questions You Might Have
How is this different from a business coach?
Most coaches work from frameworks and theory. I work from experience — built, sold and run companies now — and provide embedded, ongoing support rather than periodic sessions.
How often do we meet?
It depends on need. Weekly for active battles, fortnightly for cadence, plus direct access between sessions for quick decisions.
What if it's not working?
Minimum term is three months to make real progress. After that there's no lock-in — if it isn't delivering value, we stop.
Do you work with my team as well?
Yes — when useful I join leadership meetings, work with key people, or tackle team issues. It depends on the business needs.
How many clients do you take on?
I keep the number small deliberately so I can give proper attention. If I'm at capacity, I'll be transparent and discuss timing.
Ready to Talk?
If this sounds like what you need, let's have a conversation. No pressure, no pitch. Just an honest discussion about where you are and whether I'm the right person to help.